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Adam Porter - Methodology

Methodology

We are conducting this primary research in an attempt to understand and develop our understanding of the pop genre from these select music videos; as we analyse and discuss the unique conventions, themes and basic understanding of the music video and what it implies unto the audience.

We have decided to create a Pop music video, which has an intresting narrive to the music videos by not taking attention away from the song, but accompanying the audio to create a better visual experience that also helps tell a story that is trying to be portrayed through the audio of the song. Alongside this, we will be trying to identify different information about Pop since it is such a popular genre, that takes up the majority of the music industry. We imagine with the current generation that the interest in the Pop genre is very huge with people of this generation looking to these Pop stars as idols and I imagine the youngest people would start looking up to these Pop stars is around 12-13 years of age, and will probably continue up to around the age of 16-17, as anyone over the age of 17-18 are probably not interested in what pele are doing in a music video and are more interested in their own lives.

Our primary research will include research from small focus groups, of people within the age category of 13-17, with some potential focus groups slightly above this age to check we have not misinterpreted the intended age cagory. Alongside this we will be producing questionnaires on Survey Monkey to question the desired audience on what they are interested in about the Pop genre, both visually and sound wise. However we also have critical questionnaires that will make the participants question hat they like and don’t like which we can use to our advantage to create a much more enjoyable music video. Alongside this we have been able to contact and discuss with members of the media industry working on music videos to help us create the best industry grade music video possible.

We will also be analysing different music videos under the VEVO “YouTube “chananel, that provides the main source of music videos for people to watch. By analysing both the visual element and the audio aspect we will be able to create a video that binds both of the medias together. From this we will be able to create a visual platform that will give a better understanding / depth to the music vie that will create a better viewing experience.

For our secondary research we will be focusing on the quantitative and qualitative research from the information gathered from our analysis from “Youtube””Survey Monkey”and the music top 50’s music lists to help us gather the different information so we can create an effective and productive music video. However our secondary research will have to be checked and codnsidered to ensure that the information given is relative to our studies.


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